Alia Bhatt’s D2C fashion brand Ed-a-Mamma is all set to enter the international markets. In an interview, Bhatt stated that the brand will first focus on getting established in the UAE before expanding its reach to Europe and eventually the rest of the world with more vertical categories in and around the space of family care.
The company also has big plans for strengthening its domestic presence by partnering with major retailers like Lifestyle and Shoppers Stop to increase its offline presence across the country. These partnerships will help the brand reach a wider audience and solidify its position as a leading fashion player in India.
With these expansion plans in place, Ed-a-Mamma looks poised for a bright future ahead.
The actor said that D2C allows the brand to have a better connection with customers and understand their needs better. Ed-a-Mamma currently retails clothing for children aged two to 14 years from its dedicated e-commerce store as well as from a wide array of multi-brand online platforms like FirstCry, AJIO, and Myntra among others.
