India’s Aditya Birla Group has announced launch of Birla Cellulose’s ‘Liva Crème’ brand. The variant has been announced after successful launch of high quality fabric Liva in 2015. The launch event took place in Mumbai on April 20.
“Liva Crème is nature based luxuriously soft fabric which imparts fluidity, drape, fall and sheen to the garment,” the company said about the new fabric variant. Liva stands for the high quality fabric made using natural cellulosic fibres of Aditya Birla Group, delivered through an accredited value chain. Unlike other fabrics which are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well.
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Some renowned fashion designers have worked together to design Liva Crème collection. Grasim Industries Limited achieved a major milestone marking the advent of a new era of Birla Cellulose with launch of new age fabric brand – Liva in 2015.
