Sportswear company Adidas is expanding its cooperation with the social lifestyle app Stepn Go by launching its first actual shoe drop, bringing its NFT (non-fungible tokens) line to the real world.
With a limited-edition collection of 1,200 actual Adidas Ultraboost 5 running shoes, the German sportswear firm is unveiling its first-ever Stepn Go x Adidas co-branded real running shoes after creating buzz with NFT drops.
Starting on 13th December, the physical collaboration will only be accessible on the MOOAR marketplace, which is a platform for creating and exchanging NFTs.Holders of the NFT for Stepn and Stepn Go x Adidas Genesis will have the better advantage on the four distinct raffles that are going to be held between the dates of the 13th and the 17th of December
The President and General Manager of Adidas /// Studio named Erika Wykes-Sneyd stated that the company is excited to provide customers and runners with a new experience digitally, especially at the forefront of this new era. This partnership, according to her, offers fulfilling experiences as well as offering a novel training approach.
