JAM The Label, a Melbourne-based adaptive fashion brand, has just debuted its first-ever capsule collection created in collaboration with fashion designer with disability, Rachel Shugg.
JAM The Label’s clothing is uniquely adaptable for a variety of demands and offers a much-needed alternative to merely dealing with the challenges that emerge from non-inclusive clothing. This includes sensory friendly tagless materials and magnetic zips and closures.
JAM was released in 2019. The Label’s website has an amazing e-commerce store with a number of accessibility features to help customers. The website can be altered to suit a range of requirements. Other useful but frequently disregarded capabilities include the option to modify screen brightness, contrast, text size, and fonts.
This line offers upgraded streetwear that prioritises accessibility, addressing the market’s lack of beautiful and effective adapted apparel and making it simple for anyone to outfit themselves with confidence.
The twelve pieces in the collection include wrap skirts, dungarees, jumpers, shirts, crops, tees, bomber jackets and cargo pants. All of the products have universal designs, including velcro closures, magnetic zips, belts, and fasteners for easier dressing.
Additionally, all clothing is made from fabrics that are pleasant to the touch, like cotton and bamboo. “As a person with multiple disabilities, I have struggled with finding clothing I would wear that suited my disabled body,” said designer Rachel Shugg.
Following the brand’s appearance on the final runway of the Melbourne Fashion Festival in March, Google searches for ‘adaptive clothing Australia’ are at an all-time high, according to JAM. The hashtag #adaptivefashion has 39.6 million views on TikTok alone and continues to make headlines around the world, from London Fashion Week to igniting social debates around accessibility in fashion.
“Launching our first-ever capsule collection is a huge milestone for us and we are thankful for Creative Victoria’s Creative Ventures grant,” said Emma Clegg, Co-Founder of JAM The Label.
“With 80 per cent of people with disabilities acquiring them between the ages of 18 and 64, we are proud to offer more options for our customers to wear,” says Molly Rogers, Co-Founder of JAM The Label.
