Targeting digital transformation to drive growth, increase business agility and improve operational efficiency, India’s leading fashion conglomerate Aditya Birla Fashion and Retail Limited (ABFRL) has collaborated with Accenture.
Accenture is a multinational professional services company that specialises in information technology services and consulting.
In a press release, ABFRL said that this is a part of a transformation strategy that can help the fashion retailer design, develop and deploy an enterprise resource planning (ERP) system to streamline their business processes and improve the visibility and accessibility of data.
The ERP system is said to support ABFRL to manage multiple fulfillment channels and consolidate disparate technology systems.
Praveen Shrikhande, Chief Digital and Information Officer, ABFRL said, “To stay ahead in today’s fast-changing fashion industry, it is important to spot and react with speed to changes in consumer preferences. The consolidation and digitisation of our core ERP system will help us improve agility and responsiveness in a digital-first world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments and expand into new markets.”
Manish Gupta, Lead for Accenture’s Products industry group in India said, “Our collaboration with ABRFL will not only help them build an integrated digital core across manufacturing, wholesale and retail functions to drive operational efficiencies, but also unlock new value for future disruptions and growth.”
