A lot of fashion brands have been witnessing terrific surge in their online sales especially over the last few months when the pandemic and extended lockdowns have led to massive closure of stores around the world.
Also Read: Online sales surge during lockdown mitigating brands’ losses
Mango, the Spanish fast fashion retailer, is latest to record an impressive 50 per cent rise in its online turnover in the period starting 15 March (when almost the whole world went into lockdown) till 1 June – compared to what it was during the same period last year.
Notably, during the same period Mango registered more than 140 million visits to its digital platforms, which is a 20 per cent jump from what it was in the previous year.
Expressing pleasure over the record performance, Toni Ruiz, CEO, Mango, said that last year also the digital sales of the retailer were astounding after touching 24 per cent of the total group turnover.
2020 has been even better with Mango’s online platform surpassing the initial growth target of 20 per cent.
Another remarkable feature about the fashion retailer in recent times has been that it has managed to get as many as 900,000 new online customers during the lockdown period.
Every retailer must have gained new customers during this period, but 900,000 is some number. This has taken its active e-commerce shoppers to around 6 million.
The Spanish clothing retailer has over 15,000 employees across all its locations and generates revenue of €2.327 billion.
