Brandman Retail, a distributor and retailer of premium athleisure and lifestyle brands, has been listed on the National Stock Exchange (NSE) at a valuation of Rs 324.85 crore (US $ 35.83 million).
The company raised Rs 86 crore (US $ 9.48 million) through its public issue and stated that the proceeds would be deployed towards store expansion, working capital requirements and general corporate purposes.
Brandman Retail currently operates 21 stores across India, comprising a mix of Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs). As part of its next phase of growth, the company plans to open 15 new stores funded through the IPO proceeds. It stated that this would mark the first stage of a broader strategy to establish a national network of more than 50 stores.
Founded by Arun Malhotra, the company has positioned itself as a platform for international sports and lifestyle brands seeking a structured entry and expansion strategy in the Indian market. It operates a multi-brand retail format under the Sneakrz banner and holds partnerships with global brands including New Balance, Saucony, Anta, Wilson, Salomon and Rockport in India.
Arun Malhotra stated that strong demand was emerging beyond metropolitan cities and that the company’s focus was on building a sustainable, multi-city retail platform for global sports and lifestyle brands.
As Brandman Retail expands into high-growth Tier-2 and Tier-3 markets, it expects revenues to grow more than threefold over the next five years.
The company noted that India’s sports and athleisure market is witnessing double-digit growth, driven by rising fitness participation, the increasing popularity of athleisure and growing brand awareness. It added that with organised sneaker retail still underpenetrated in non-metro markets, the company aims to capitalise on the structural shift towards branded retail consumption.
