Women’s activewear brand BlissClub has begun discussions to raise a fresh funding round of up to US $ 25 million, according to people familiar with the matter. The move comes as the company crosses an annualised revenue run rate (ARR) of Rs. 250 crore (US $ 27.26 million), marking a significant milestone in its growth trajectory.
Sources indicated that founder and chief executive Minu Margeret has recently been meeting potential investors in Bengaluru, while others associated with the company have been engaging venture capital firms to advance the fundraise. The discussions are understood to be at an early stage.
The Rs. 250 crore (US $ 27.26 million) ARR milestone represents a sharp scale-up from the company’s recent financial performance. BlissClub closed FY ’25 with revenue of Rs. 135 crore (US $ 14.72 million) and a loss of Rs. 20 crore (US $ 2.18 million), a marked improvement compared with FY ’24, when it reported revenue of Rs. 92 crore (US $ 10.03 million) and losses of Rs. 44 crore (US $ 4.79 million). The improvement reflects stronger operating leverage and tighter cost controls as the brand expanded its customer base.
If completed, the proposed round would be BlissClub’s largest fundraise to date since 2022. The company has raised more than US $ 20 million so far and counts investors such as Elevation Capital and Eight Roads Ventures among its backers.
The fresh capital is expected to be deployed primarily towards expanding the brand’s offline footprint through new store openings. BlissClub operates in an increasingly competitive athleisure and activewear segment, where it competes with brands such as Cult.fit, Boldfit and Cava, among others.
Founded as a women-first activewear brand, BlissClub focuses on functional apparel designed for Indian body types and climates. Its product portfolio includes leggings, sports bras, tops, shorts and multi-purpose athleisure wear, positioned at the intersection of performance and everyday comfort. The brand sells primarily through its direct-to-consumer channels and online marketplaces, and has been steadily expanding its physical retail presence to deepen reach across key urban markets in India.
