There is a new fashion and lifestyle brand for men who value classic design and quiet confidence. Founded this year by Shalini and Vaibhav Singh, TZÁR champions timeless style and premium craftsmanship while aiming to redefine contemporary Indian luxury for a global audience.
Essentially a contemporary lifestyle brand, TZÁR makes its official debut in India with a refined menswear collection that redefines wardrobe essentials for the modern man. Rooted in classic design principles, the brand’s debut collection reflects a philosophy of refined minimalism and quiet luxury – designed to rise above fleeting trends while embodying effortless sophistication.
Founded by Shalini & Vaibhav Singh, TZÁR is the intersection of creative direction and strategic business acumen. The brand fuses modern tailoring with artisanal craftsmanship to create clothing and accessories that are thoughtfully designed, well-constructed, and timeless, yet relevant to today’s fashion landscape.
“TZÁR was born out of the need for intelligent, timeless fashion that reflects inner confidence rather than loud statements,” Shalini Singh Rathore, Founder and Chief Creative Officer of TZÁR, said, adding, “Design is more than aesthetics, it is emotion, clarity, and empowerment stitched into every seam. Fashion influences how we walk into a room, how we feel about ourselves, and ultimately, how we engage with the world. At TZÁR, our goal is to craft pieces that feel as authentic as the individual who wears them.”
With a product philosophy centred around refined minimalism and sustainable craftsmanship, TZÁR’s first collection offers a curated lineup of elevated staples that range from perfectly tailored shirts and jackets to hand-finished leather accessories.
“TZÁR is more than a fashion label. It’s a strategic response to a growing market gap,” Vaibhav Singh, Co-founder of TZÁR, said. “The Indian menswear market is ripe for premium, thoughtful design that speaks to aspiration without compromising authenticity. Our expansion roadmap includes a digital-first launch, strategic partnerships with premium e-commerce platforms, and a flagship retail experience. By marrying local craftsmanship with global sensibilities, we aim to build a brand that travels far, geographically and culturally.”
The brand takes pride in its Made-in-India roots and the launch of TZÁR comes at a time when Indian consumers are increasingly seeking brands that balance heritage with innovation. From sourcing to design and distribution, every aspect of the brand reflects its founding ethos: mindful fashion for a modern world.
TZÁR has recently launched with its debut collection for men that will be available to purchase on its website https://tzar.co.in/ alongside being available on premium online stores in the coming months. A womenswear debut is also in the pipeline.
Titled “The Quiet Edit”, TZÁR’s inaugural collection is a quiet rebellion against over-designed menswear. Designed for men who value subtle detail over seasonal noise, the line features breathable fabrics, architectural cuts, and classic silhouettes reimagined with contemporary flair. From transitional jackets to soft cotton shirting and fine leather accessories, the pieces evoke an understated elegance, meant to be worn, lived in, and remembered.
