Major League Basketball (MLB) has launched its largest-ever concept store in Bangkok, Thailand. The Thailand-based MLB is the largest concept display of the brand in Southeast Asia currently. The basketball merchandising group has evolved into a full-blown fast fashion and lifestyle brand with a product range that has apparel, accessories, collectibles and caps. The brand is currently popular in South Korea for its streetwear styles.
The new store’s concept was revealed by Thailand’s largest retail distributor Central Marketing Group (CMG). CMG unveiled the store at Bangkok’s Central World. CMG currently operates in both Thailand and Vietnam and it represents over 40 international brands like Calvin Klein, Polo Ralph Lauren, Casio, The Body Shop and Dyson.
As per reports, in the opening event, MLB showcased live music by the band Dice and a fashion show featuring celebrities Becky – Rebecca, Freen – Sarocha, Namtarn – Tipnaree, Film – Rachanun, Jimmy – Jittrapol, and Sea – Tawinan, who modeled the brand’s street style collections.
