NeceSera, an Indian loungewear brand, made its runway debut at Milan Fashion Week with the bright womenswear collection ‘Arrivato.’ This is a key step for the brand as it expands into overseas markets.
Riddhi Jain, NeceSera’s founder, expressed delight about the brand’s global debut, saying, “We are honoured to demonstrate NeceSera’s dedication to quality and timeless fashion. Our line represents slow fashion, featuring timeless designs and comfy fabrics that offer Indian workmanship to the world.”
The collection was shown on a stunning runway set in a garden, surrounded by lush foliage. The collection included purple innerwear, candy-striped button-downs, fluid draperies, and sporty pieces, all aimed at promoting Indian fashion on a worldwide scale.
Co-founder Sudiksha Jain emphasised NeceSera’s emphasis on transitional attire that can easily shift between social contexts while encouraging conscious living. NeceSera, created in 2017, is committed to comfort and wellness, including sustainable approaches such as 70% water recycling and upcycled product production.