Salsa Jeans, one of Portugal’s premier fashion brands, is embarking on a goal of global expansion and strengthening its presence in established markets.
According to CEO Hugo Martins, this expansion hinges on a return to the company’s roots, “We wished to proudly acknowledge that we are a Portuguese denimwear brand.”
Salsa Jeans is making a substantial wager on entering the Latin American market and strengthening its position in the European market, with a focus on establishing a “more significant presence” in Scandinavia and Eastern Europe.
Over the next three years, the corporation also plans to triple the number of stores it has in the Middle East. Considering the significance of this region to Salsa Jeans’ commercial landscape, this strategic decision makes sense. The brand’s best-performing locations right now are in Dubai, with Madrid’s Gran Va shop coming in third. With the opening of a new point of sale at the Red Sea Mall in Jeddah, Saudi Arabia, the first step in this direction was just recently made.
Salsa Jeans now views Portugal, Spain, and France as its most robust markets, accounting for 30 per cent, 28 per cent, and 26 per cent of its sales, respectively. Salsa Jeans operates from offices in Portugal and France, a 14,000-square-meter logistics centre, and a diverse workforce of over 1200 people. However, the corporation hopes to make Spain its main market.
