Unity Brands acquires the Canadian technical lifestyle apparel brand Kit and Ace Technical Apparel Inc., with the aim to increase investment resources.
The brands’ owners, David Lui, Joe Mimran, and Frank Rocchetti believe that acquiring the brand will open a road to broaden its market presence with amplified brand campaigns and elevate product offers through strategic initiatives.
David Lui will take over the role of CEO in order to supervise the company’s growth, operations, marketing, e-commerce, finance, and logistics from the head office in Vancouver.
The product designing and development will be relocated to Toronto which will be overseen by Mimran’s creative design centre.
David Lui, said “With Joe and Frank’s exceptional track record in the retail fashion industry and George’s invaluable operational expertise, we have assembled a winning combination that will elevate Kit and Ace’s distinctive identity, foster creativity, and deliver unparalleled experiences for our guests,”
He further added, “This new chapter will allow us to amplify Kit and Ace’s creative vision, providing significant opportunities to expand the brand’s retail stores and e-commerce presence. Customers can expect to see the brand take centre stage with compelling brand campaigns and a stronger online presence.”
