The Fabricant and Weekday collaborate to launch Phygital collectible

Weekday, a high street retailer shook hands with The Fabricant, a digital fashion house to launch a collection of two Phygital (physical and digital) collectibles.

The said collection is a part of limited edition collectibles entitled ‘Artifact 001’ consisting of a pair of sunglasses in two colourways of white and black.

The edition will be launched on 13th June 2023 which will provide digital access to 300 limited pieces of collectibles. The physical form will be accessible soon on the e-commerce platform of Weekday.

Kim Holm, Weekday’s managing director expressed, “To become the youth destination of the future we have to be progressive but also entertaining. We want to collaborate with forward thinkers and find innovative ways to engage with our community. In a Weekday way of course. I believe this is a great example of that, amazing sunnies.”