With the creation of a cross-category shopping experience that accommodates customers’ needs, Victoria’s Secret & Co. and Amazon Fashion have increased the scope of their partnership.
Following the introduction of Victoria’s Secret beauty products in Amazon stores, the business will now add fashion items to its present product lineup. Customers can now browse more than 4,000 products from Victoria’s Secret and PINK in the official Victoria’s Secret Amazon Fashion storefront, which now offers quick, free Prime delivery.
These items include the brand’s best-selling bras, knickers, sleep, swim and leisure wear. Select bra and clothing styles will also be eligible for Amazon’s Prime Try Before You Buy programme, which is only available to Prime members and allows them to test out qualifying products at home before making a purchase.
“We are thrilled to be expanding our relationship with Amazon,” said Greg Unis, Chief Growth Officer at Victoria’s Secret & Co.
Because of the partnership, customers will now have more access to Victoria’s Secret lingerie and clothing styles and will have new opportunities to learn about and interact with the brand.
“One of our missions at Amazon Fashion is to create shopping experiences that connect customers with brands they love,” said Muge Erdirik Dogan, President of Amazon Fashion.
