To provide traceability and transparency solutions, Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer, has collaborated with TextileGenesis, a block-chain enabled digital traceability platform.
In a statement, ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries, said “Our partnership with TextileGenesis is one more step towards our commitment to offering a complete transparent supply chain and creating visibility to the sustainably managed forests that are among the most important aspect of responsibly produced viscose.”
Amit Gautam, CEO and Founder of TextileGenesis says “With increasing compliance and reputational risks, CEOs and Boards of top 100 fashion brands have committed to using 100 per cent sustainable and traceable fibers over the next 5 years, with transparency being a core part of business priorities. Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands.”
He further added that the supply chain traceability platform will create digital solutions for Birla Cellulose’s innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology.
