Sportswear major Reebok has announced the launch of the Zig Kinetica Horizon in the Indian market, celebrating the energy that a pop of colour can bring to help one get through their daily grind.
The Zig Kinetica Horizon collection, in its new slimmed-down silhouettes, boasts the iconic zig-zag-shaped, energy return sole of the Zig Kinetica that channels and returns kinetic energy, in contemporary and flattering fits for everyone.
Talking about the latest launch, Varun Dhawan, Brand Ambassador, Reebok India, said “I’m extremely happy to be part of yet another campaign for Reebok’s flagship product Zig Kinetica Horizon. The zig-zag technology coupled with the quirky aesthetics of the shoe resonates with my style and has become one of my go-to sneaker.”
The Zig Kinetica Horizon features a breathable mesh upper to deliver functional style and ventilation and uses an updated three-part energy return system:
- Zig Energy Shell: provides stability with a responsive foam internal core
- Floatride Fuel: Energised bouncy foam delivers cushioning feel
- Zig Energy Bands: A unique outsole that expands and contracts like a rubber band
Sunil Gupta, Brand Director, Reebok India, said “After the successful launch of the Zig Kinetica at the Lakme Fashion Week back in February, we are extremely excited and proud to announce the launch of the Zig Kinetica Horizon which comes in exciting colourways. The new colourways were inspired by elements that channel energy, including an orange and red gradient that resembles the energy of the horizon light at sunset and dawn.”
The latest range is available at Reebok stores and www.shop4reebok.com starting at Rs. 11,999.
