Fast fashion giant Marks & Spencer, better known as M&S, has been putting all its efforts to boost its struggling apparel section.
In another such effort, the British clothing label has signed womenswear fashion brand Nobody’s Child as M&S’ maiden third party apparel brand.
Notably, Nobody’s Child has already begun its sales on M&S’ e-commerce platform with the launch of its autumn collection – a plan to expand reach and help the retailer’s apparel section regain its foothold.
Nobody’s Child is also being seen as an effort by M&S to tell the world about the retailer’s continual focus on eco-friendly initiatives. Here it is important to note that Nobody’s Child makes its mini dresses and tea dresses from recycled polyester and sustainably sourced viscose.
These dresses come at a cost of £35.
Back in May, Steve Rowe, Chief Executive, M&S, had said that the company will stock guest brands online and in bricks-and-mortar stores as a part of its efforts to widen the appeal and enhance its e-commerce business. Signing Nobody’s Child is a step towards the same.
M&S has been taking initiatives to lure its customers to its stores and online despite its ongoing struggles and in this context had also announced the relaunching of its popular shwopping scheme earlier this week.
Also Read: M&S to bring back its ‘shwopping’ scheme from 1 October
London-based Nobody’s Child was founded in 2015 by Andrew Xeni and champions sustainable fabrics and recycled production for its apparel collections.
