Anta, a leading sportswear company based in China, has opted for Centric’s Product Lifecycle Management (PLM) Solution. Centric Software provides the cutting-edge solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies so as to achieve strategic as well as operational digital transformation goals.
Anta Sports Products Ltd, is the largest sports equipment and apparel company in China and third largest in the world. The company’s prior focus is the design, development, manufacturing and marketing of its’ own sports shoes, apparels and accessories for a range of sports including running, football, basketball, cross training and tennis.
In 2017, Anta’s market value exceeded US $ 12.7 billion (100 billion Hong Kong dollars). The company plans to develop its position in the Chinese as well as International markets over the next ten years and Centric’s PLM solution is critical in realizing Anta’s single focus, multi-brand, omni-channel business strategy.
The vision of the PLM project is to create a platform for standardized operations across the full supply chain of goods, digitize product information and achieve effective data integration, structure and analysis.
According to Chen Donghai, Senior Director of the Process and Information Management Centre at Anta, the lack of a unified standard information platform in order to manage collaboration between product and supply chains teams lead to inefficient internal and external coordination as well as restricted the development of Anta’s business. Thus, selecting a suitable PLM solution was a high priority project.
He explained that, “After a selection process that considered many vendors, Centric was chosen for its rich experience in the footwear and apparel industries.”
“The Anta brand is striding out into the world and can be a truly international brand that attracts customers from all over the globe. The way we manage products is very important because they are the most direct and close connection between brands and consumers and to meet the needs of consumers, we need to have complete control over our products including planning, design, development, manufacturing and quality control. This requires the support of a professional and powerful PLM platform.” – Zheng Jie, Executive Director and President, Anta Group
Chris Groves, President and CEO of Centric Software said, “We are very ecstatic to announce that Anta, the largest sporting goods company in China and the third largest in the world, has chosen Centric as their PLM partner. We are excited to work with Anta on their digital transformation and their ambitious growth strategy.”
