VF Corporation, having brands like The North Face, Vans, Timberland, Wrangler, Lee and Nautica, announced that Sudhakar Puvvada has joined the company as VP, Global Jeans Innovation Center, Greensboro. Sudhakar joins VF from Ashland, Inc., where he served as VP for Technology Platforms. On this newly created role, Scott Baxter, VP, VF Corporation and Group President, Jeanswear, Imagewear and South America said, “Sudhakar will work closely with leaders throughout our global jeanswear business to combine existing VF knowledge with the expertise and insights from our external partners to build commercialization opportunities for our brands.”
