Haggar Clothing Co., US-based manufacturer of men’s clothing, has entered into a licensing agreement with Bernette Textile Company for men’s sweaters that reserves exclusive rights for Bernette to design, produce and sell men’s sweaters in the US market.
“Licensing Haggar sweaters is a natural fit for Bernette. Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high-quality product, is consistent with our business model. We are thrilled by the opportunity to market and represent Haggar, an iconic heritage brand,” said Jeff Siskind, President, Bernette Textile Company.
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The initial collection is expected to launch with major national retailers at Haggar stores and on haggar.com in Fall 2017. It may be noted that Bernette also has licenses with Coleman, The American Outdoorsman, US Polo Assn, Tricots St Raphael and ArgyleCulture.
“As Haggar celebrates our 90th year, our partnership with Bernette Textiles further strengthens our product portfolio. Bernette’s mission, vision and history align with ours, and both companies are committed to delivering the highest quality apparel, innovation and exceptional value for the consumer,” said Michael Stitt, CEO, Haggar.
