Nike’s Soho store now open

Nike, the world’s leading designer, marketer, and distributor of authentic athletic apparel, footwear and accessories, has opened first-of-its-kind Nike Soho store – a five-storey, multi-sport, 55,000-square-foot retail experience – in the heart of New York City’s Soho neighbourhood.

Designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike’s digital and physical platforms. Not only will it know your stride and the last time you got on the store’s treadmill, it will know which shoes you tried on last time, too.

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Heidi O’Neill, Nike’s President of Global Direct-to-Consumer said, “We’re leading the transformation of sport retail — offering the best of Nike products, services and experiences under one roof. With Nike Soho we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because it’s more than a store – it’s a personal sport experience.”

Nike Soho offers some of the most trending products – from brand-defining innovation to store exclusives – including a LeBron Soldier X collaboration with designer John Elliott, Air Force 1 Low NYC HS, iconic Jordan silhouettes and local designer collaboration tees.