US-based fashion firm PVH Corp. has launched a dedicated e-commerce marketplace for its Heritage Brands. Customers can now purchase PVH’s IZOD and Van Heusen labels with three distinct platforms; IZOD.com, VanHeusen.com and styleBureau.com, that allows the consumers to buy apparel from all the three marketplaces in a single shopping bag.
The new website has been created in association with Firstborn, a design and innovation company. The new e-shop additionally offers a ‘tie match’ tool which digitally aligns over 200 neckties with 100 plus dress shirt styles for casual pairing.
The styleBureau e-marketplace will offer men’s dress furnishings and accessories offering throughout PVH’s leading fashion brands, IZOD, Van Heusen and Eagle, along with a collection of dress shirts and ties from big fashion players like Calvin Klein and Tommy HilfigeR.
The company claims that the site will further expand the broad assortment of PVH’s big and tall offerings, providing its customers with an access to the modern-day fashion.
In a press statement issued, Ken Duane, Chief Executive Officer, Heritage Brands spoke on the development and said that the PVH’s range of brands is united in its goal to bring quality, ease and expertise to daily life. “With the introduction of our new, multi-platform e-commerce site, those traits now extend to an intuitive, online shopping experience,” he added.
The American fashion company is currently present in 40 plus countries and enjoys an annual revenue of US $ 9 billion with brands like Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Speedo in their repertoire.
