Varner, a leading textile firm in Scandinavia with fourteen brand and retail concepts, recently announced their Centric Product Lifecycle Management (PLM) project for their jersey and underwear divisions of the Cubus ladies brand and their coats and Jersey divisions at Dressmann. Centric Software is the leading PLM solution for fashion, retail, luxury, outdoor and consumer goods companies.
Ole Martin Holt-Jacobsen, Head of Business Applications, Varner said, “In the short time since we began working with Centric, Varner has already launched one new brand, called A-Z, bringing over expert resources from other concepts to secure our success.” He also explained that using the centric PLM platform to optimize processes and standardize working environments across brands and product categories will make the process of starting a new brand more seamless in the future.
The press release issued also mentioned that Varner has developed an initiative to cement business-wide changes, referred to internally in the company as “The Way We Work”. The two brands chosen for the first phase of the Centric PLM implementation were chosen on the basis of their different markets and varied methods, making them ideal candidates for further standardization.
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While Cubus sells clothing for men, women and children, and is one of Scandinavia’s leading fashion chains, Dressmann leads the regional market for menswear, with 380 stores in the Nordic countries, Germany and Austria.
