The John Lewis Partnership has launched a £100 million partnership with Google Cloud to provide customers with more tailored and personalised experiences.
The collaboration hopes to elevate its in-store and online shopping experiences by making this change as the next phase of its digital transformation. Additionally, the deal will help the John Lewis Partnership achieve its goal of improving customer relations by establishing a pan-Partnership loyalty programme in 2024.
More of the partnership’s technology will transfer to Google Cloud during the course of the five-year contract, utilising its cutting-edge and most inventive technologies, including highly developed artificial intelligence and machine learning.
The tools will improve the partnership’s efficiency and enable it to spend more time concentrating on its clients while also better utilising data insights to help with product and service curation.
Nish Kankiwala, CEO at the John Lewis Partnership, said, “Investing in cutting edge technology is not just a choice, it’s a necessity for a modern retailer like us.”
