True Fit, the leading AI platform that decodes size and fit for online customers, has today announced a partnership with Shopify, the e-commerce platform builder, to bring AI fit personalisation to merchants of any and all sizes.
Shopify retailers can now link their brand to True Fit’s Fashion Genome, the largest and most comprehensive internationally connected garment purchasing platform, to increase customer confidence and lower return rates due to fit. Thus, a sustainable business model is supported and clothing is kept out of landfills.
With 82 million active users as of right now, True Fit includes thousands of brands and hundreds of stores from every industry. Shopify’s merchants may take advantage of the full strategic platform of offerings from True Fit as they expand, including tools to lower the cost of customer acquisition.
William Adler, President and CEO of True Fit, commented, “This is a very exciting moment for the US $ 2.5 trillion apparel industry, which historically has remained digitally constrained around 20-25 per cent digital.”
