US-based fashion supply chain leader, Trendsi, has made a significant stride in revolutionising the country’s fashion distribution network by incorporating artificial intelligence into its operations which have led to an impressive 18 per cent reduction in average order costs.
Trendsi started optimising the US logistics landscape by recognising the unique challenges and sorting in via the help of artificial intelligence which played a pivotal role in selecting these logistics partners, considering factors such as weight, fulfillment time, and the most efficient routes. This intelligent approach ensures prompt deliveries while also cutting down on freight expenses.
Moreover, they have fostered partnerships with designers and fashion influencers as an approach to counter mass-market prioritisation seen on many e-commerce platforms in the US, embracing the trend towards personalised fashion choices. Through direct collaboration with designers, Trendsi gathers consumer preferences and involves them in the design and fabric selection process, resulting in elevated product quality and more affordable prices for consumers.
Furthermore, the strategy at Trendsi focuses on on-demand merchandising and responsive production, effectively addressing the issue of dead stock that often plagues the clothing industry. By reducing production volumes and shipping products upon order placement, Trendsi minimises waste, contributing to environmental sustainability.
