SilkFred creates new shopping experience for its customers

SilkFred, the UK-based online fashion retailer, has rolled out a new app for its customers in the iOS App Store.

The app, which will help the customers find the outfit, based on their interests and for events, was scheduled to be launched on 1 April; however it was postponed due to the pandemic.

The retailer was the first website to create categories like ‘jeans and a nice top’ and ‘perfect for breastfeeding’.

“We are known for our catwalk and tutorial videos on social media and customers love that we help them with what to wear, how to wear, and where to wear. So we decided to build an entire journey around shopping through our video content. There’s so much noise out there and we wanted our app to take the headache out of finding that perfect outfit,” said Emma Watkinson, CEO and Co-founder, SilkFred.

Currently, the retailer has more than 600 brands on its site and around 800,000 followers on its social media sites.

The company further reveals that it is also working on an Android app which will soon be released for its international customers too.