N Brown Group, the owner of JD Williams, Simply Be and Jacamo, has launched a new Product Information Management (PIM) system to improve customer experience and cut return rates.
As one of the “key transformational priorities” of the company, it provides more detailed product descriptions on display pages, including information on fabric, sizing, and fit.
The system comes after Simply Be and Jacamo recently launched their new, mobile-first websites, which provide faster site speeds and a more seamless digital customer experience for their customers.
Steve Johnson, Group CEO at N Brown, said: “We’re pleased to deliver another important milestone in the group’s digital transformation journey. 2024 will be about further improving the customer experience and positioning N Brown for future growth, benefitting from our new technology enhancements creating a flexible, responsive, and ergonomic platform.”
The PIM system is now live on Simply Be and will be rolled out to JD Williams and Jacamo later this year.
