Lorna Jane, the Australia-based activewear brand, has announced the implementation of the NewStore platform across its 107 stores, aiming to enhance its omnichannel operations and provide a seamless customer experience.
NewStore, a modular and mobile-first omnichannel cloud platform, provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation.
NewStore enables Lorna Jane’s associates to serve customers anywhere on the store floor using iPhones or iPads.
The platform’s intuitive and easy-to-use interface has received positive feedback from store teams, allowing them to quickly adapt to its functionalities. By leveraging NewStore’s mobility, Lorna Jane has been able to rethink store layouts, eliminating traditional cash wraps to create space for fulfilling online orders in-store.
This move aligns with the brand’s sustainability efforts, as it believes the future of retail will be paperless and cashless. The NewStore platform integrates seamlessly with Lorna Jane’s e-commerce and enterprise resource planning systems, providing real-time access to customer, inventory, and order data.
This enables omnichannel capabilities such as mobile checkout, inventory lookup, store fulfilment, buying online pickup in-store (BOPIS), and buy online return in-store (BORIS).
The successful implementation of NewStore reflects Lorna Jane’s commitment to digital transformation and its belief in the Australian retail market’s evolution towards omnichannel experiences.
