Hunkemöller, a lingerie brand, has collaborated with Insider, provider of integrated growth management platform for driving digital growth through enhanced customer experience using AI capabilities.
With this partnership, Hunkemöller will be able to deliver personalised experience to its customers across different channels to improve brand loyalty.
The brand has over 900 stores in 22 countries.
One of the offerings was based on Insider’s social proof messaging technology that alerted the customers of the new items, product review, items left in stock, customer review of the product, among others.
The initiative proved out to be successful for the brand with a growth of 13X in the ROI. Consequently, the duo planned to increase their partnership to 10 more markets globally.
Bas Drogtrop, Country Manager, Benelux, Insider, said “During our initial conversations with the Hunkemöller team, we found out that driving digital growth through personalising user experiences was high on the e-commerce agenda. We helped Hunkemöller accelerate the process and in only a matter of weeks, we have built and executed a solid plan with their e-commerce team that led to an ROI of over 13x.”
Moreover, the Insider’s Growth Management Platform helps with a centralised customer database from across different channels for tailored customer experience through AI and predictive technologies.
With this, the brand will be able to engage customers by predicting their activities (Likelihood to Purchase, Discount Affinity and so on) through the historical data.
The technology thus assists the brand in delivering highly personalised experience through different modes like web, mobile web, app, email, messaging app and more. The tool further helps the brands in optimising Customer Acquisition Costs (CAC), ROAS (Return On Ad Spend), Conversion Rate, LTV (Lifetime Value) and other crucial marketing metrics.
Insider’s technological solution is already empowering 600+ global brands including the likes of Uniqlo, Philips, Carrefour and Adidas, among others.
