H&M Indonesia collaborates with YOOBIC, a leading employee experience platform designed for frontline teams in the retail sector. This partnership has yielded remarkable results across H&M’s extensive network of over 60 stores and a workforce of 290 frontline employees in Indonesia.
According to H&M Indonesia, YOOBIC’s innovative solution has played a pivotal role in elevating several critical aspects of their operations. Notably, it has significantly improved employee engagement, streamlined communication channels, and boosted overall productivity. In addition to these benefits, the platform has also proven effective in enhancing operational efficiency, ensuring compliance with regulations, and promoting sustainability initiatives within the company.
Karina Soegarda, Communications Manager at H&M Indonesia, expressed their satisfaction with the partnership, stating, “We’ve been able to harness frontline digitisation and real-time analytics to solve a number of stubborn operational challenges, including difficulties around communication, productivity, compliance, and training.” She also highlighted the substantial reduction in paper usage, with a notable 30 per cent decrease, aligning with H&M Indonesia’s broader commitment to sustainability.
YOOBIC’s Head of Sales, APAC, Paul Mabire, shared insights into the collaboration’s achievements, stating, “Through real-time data sharing and digital task management, H&M Indonesia boosted productivity, launched 25 campaigns in six months, and elevated decision making with analytics, all while making a significant reduction to paper usage.” Mabire further emphasised the mutual dedication to operational excellence and employee engagement shared by both organisations, expressing enthusiasm for their ongoing collaboration and innovation efforts.