GRADO is a brand that has always catered to a wide audience when it comes to fabric.
In their latest move, they have invested in bringing together WORSTEDS from the house of OCM and TR/BI-STRETCH fabrics from the house of GBTL (which were earlier marketed under respective brand names – OCM & GRASIM Suiting), under the umbrella brand “GRADO.”
The innovation and excellence that the brand stands for is verified by the fact that GRADO has been supplying specialty anti-microbial fabrics to multiple brands – both domestic and abroad. Now when the world is reeling from a pandemic, GRADO has come up with NEO TECH® technology wherein the products are high quality, utilitarian and have a shield against bacteria and viruses alike.
NEO TECH® is a unique technology developed by the Donear group companies and perfected by brand GRADO at its manufacturing units. The fabric has received certifications from the country’s top laboratories like NABL accredited Bio Tech Services.
Using the NEO TECH® techniques, GRADO has designed anti-viral and anti-bacterial fabrics that inhibit growth and retention of micro-organisms, fulfilling the criteria of being safe and hygienic.
GRADO NEO TECH® fabrics have been certified for use in a variety of apparels like suits, jackets and trousers. The fabrics are suitable for everyday wear and are able to retain their remarkable properties for up to 50 washes.
They have also received accolades and acceptance from multiple industries – hospitality, hospitals, aviation, uniform providers such as schools, universities and factories along with the retail industry and the defense sectors.
The brand is also running commercials on top shows on Doordarshan in order to educate people about the product and its benefits.
Commenting on the range, Rajendra Agarwal, Mentor, GRADO said, “We have been investing in R&D since a very long time. We have been pioneers in introducing a lot of innovative products in the market in the past as well with products such as STREEZA (4-way stretch fabric), ICE-touch (making you 5 degrees cooler) and Uncrushable (for wrinkle resistance) amongst others, which are continuing to fare extremely well. NEO TECH® is the latest addition to that long list.”
He adds, “Given the current world situation, we wanted to be in a position to offer a more hygienic product choice to the market post this lock-down; and what could be better than anti-viral clothing that can be worn by anyone and everyone. We are really happy about the outcome and also feel proud about contributing to the nation during these trying times.”
