Forever 21, a fast-fashion retailer, has chosen Amperity to combine first-party customer data and use it to create greater value and deeper customer relationships. Forever 21, a brand owned by Authentic Brands Group, requires a comprehensive solution that can manage all of the data from its offline transactions as well as its internet channels.
The store will use the Amperity customer data platform (CDP), which is powered by artificial intelligence (AI), to acquire insights on cross-channel behaviour, data science scores, and content affinities.
Forever 21 will be able to draw in new customers and keep hold of current ones thanks to the 360-degree unified view.
Forever 21 will also have access to audience segmentation and enterprise-scale identity resolution, which will power its remarketing, lookalike, and suppression efforts. The retailer runs a network of over 572 locations around the world in addition to digital channels.
Amperity CEO Barry Padgett said, “Forever 21 is addressing the demands and expectations of the omnichannel shopper by tackling the massive challenge of unifying all of their digital and transactional data into a 360-degree customer view.”
The announcement comes after Authentic chose Amperity as its data management strategy partner in April 2023. Amperity is an enterprise customer data platform (CDP). For US $ 76.5 million in cash, Authentic recently completed the acquisition of the intellectual property for the Vince brand.
