Everledger, the blockchain company, has entered into a strategic partnership with Temera – a leader in Internet of Things (IoT) technology to help fashion brands demonstrate their green commitments using technology.
While the collaboration has helped the fashion label MCQ with an integrated solution throughout brand’s conceptualisation, products and online consumer experience, Temera manages the NFC tags that allow the recording of details of each item digitally and house the digital twin online on MYMCQ.
The brand has revealed a unique MYMCQ concept, a blockchain-powered tech platform by Everledger, which allows secure registering and trading of the clothing designed by hand-picked section of designer.
The technology by Everledger will allow creation of a secure and permanent digital record of each clothing item on the blockchain.
Moreover, the consumers will also enjoy an improved user experience as the entire journey of the cloth they buy is available to them online.
They can see details like when and where it was designed and the first purchase and resale. It also ensures them about the authenticity of the garment regardless of whether they’re being sold directly from MCQ or peer-to-peer, helping to combat counterfeit luxury goods.
“This strategic partnership encapsulates the key values for each organisation, around pioneerism, transparency and openness, and decentralisation. We were honoured to be approached by MCQ and support them in their vision to take the fashion industry to the next stage, integrating cutting-edge technology to centuries-old craft,” said Calogero Scibetta, who leads the projects for the luxury and fashion industries for Everledger.
