London-based start-up DREST a mobile gaming company that enables players to become fashion stylists and brands has successfully raised £ 15 million in funding for its luxury fashion gaming platform that integrates with the metaverse.
The company, founded in 2019 by Lucy Yeomans, the former Editor-in-Chief of Porter, Net-A-Porter.com, and Harper’s Bazaar UK, has now raised a total of £ 30 million. DREST collaborates with more than 260 renowned brands such as Gucci, Prada, and Cartier.
DREST offers players the opportunity to showcase and enhance their styling skills through hyper-realistic avatars, combining the realms of luxury fashion, beauty, lifestyle, and the metaverse. The platform allows users to engage in in-game challenges and create user-generated content. The digital fashion assortment includes offerings from Farfetch as well as directly from the brands, enabling players to discover, style, and shop the latest collections.
The recent funding round was secured with the support of the family office of DREST Co-Founder and Co-Chair Graham Edwards. Edwards expressed his excitement in assisting Lucy Yeomans in introducing the convergence of gaming and fashion to a large global audience.
Lisa Bridgett, CEO at DREST, says, “We are thrilled to have secured investment to help us scale DREST, especially in such a tough market. This is testament to the strength of our product delivery and pipeline of ideas.”
“We are now ready to take the business to the next level, and offer a new one-of-a-kind experience to our users while maintaining the core elements of the game.”
“There is an undeniable interest in gaming from the luxury fashion and lifestyle industries and we are very well positioned to cater to this increasing demand. We very much look forward to the next chapter.”
DREST aims to explore and enter the research and development phase for additional games within the Web3 and lifestyle space over the next 18 months.
