US-based Chico’s FAS, Inc., a leading omnichannel specialty retailer for women, announces the acceleration of its digital transformation strategies and enhancing its position as a customer-first company.
Recently the retailer was also named ‘Best Online Company’ by Newsweek.
As a part of the plan, the company recently collaborated and invested in technology companies including Salesforce, Afterpay and Contentstack to enhance the consumer experience.
These collaborations are supposed to leverage customer relationships to maximise marketing campaigns; fuel customer acquisition; and leverage the use of customer data to establish a single 360-degree view, create relevant communication and deliver personalised experience.
Its collaboration with Salesforce, the customer relationship management solution provider, is to increase customer engagement through personalised consumer engagement at scale. For this it will utilise technologies like predictive intelligence to optimise messaging to each customer across all channels.
Moreover, the company is also developing a single platform with a unified view of its customers utilising the vast customer data.
The company will also be integrating Buy Now Pay Later service to its online service.
The consumers shopping using this method can make the payment later with interest-free installments. The consumers will be allowed to choose the Afterpay option to make the purchase.
Furthermore, the partnership with Contentstack will help in building upon its foundation for delivering personalised content to customers based upon personal preference, region and weather.
“As the customer continues to evolve her shopping habits, we will expand our digital services to seamlessly personalise her shopping journey at each of our brands to maximise Customer Lifetime Value. This will be critical to meeting the needs of both our loyal customers today and the increasing number of new customers that join our community,” said Laura Loughran, Senior Vice President of Technology, Chico’s FAS.
