Indian fashion brand Celio, introduced ‘Celioverse’ in collaboration with the renowned Indian rapper, Emiway Bantai.
The launch of the exclusive streetwear collection inspired by Emiway’s new album ‘King of the streets’ in the metaverse world will let consumers experience the digital universe with ease.
In this digital capsule, consumers will be able to experience the launch of the collection, interact with other consumers and Emiway fans, express themselves, and shop for the exclusive collection.
The said collection includes tees, shirts, and bottom wear in trendsetting designs and graphics inspired by the brand and Emiway.
Ramees PS, co-founder of Layer-E, commented, “Celioverse is a cultural moment. And it is our privilege that Layer-E’s proven metaverse tech – which powered the largest e-commerce metaverse activation in the world – will create a new world that brings together an iconic artist like Emiway and a visionary product house like Celio. Millions of consumers and fans will experience art and fashion like never before.”
