Burberry, the British fashion company, has collaborated with Koffeecup – a digital production agency – for the development of latest software that merges gaming technology and fashion design.
The new platform helps businesses in streamlining the design process by significantly speeding up the process of placing prints onto garments. The software provides a better visualisation of the final products as it works by placing a two-dimensional print onto a 3D product template.
This 3D solution is now embedded in Burberry’s merchandising model making the process more sustainable, creative and efficient.
With the use of the application, the retailer has been able to reduce paper usage at the design stage by two-thirds and has also reduced the physical sample iterations thereby cutting the factory waste.
“Our internal 3D development team, who built the successful games B Bounce and B Surf, saw an opportunity in how their technology could streamline a part of the product design process. Our collaboration with Koffeecup enabled us to bring our idea to implementation and we are thrilled with the result,” commented Mark Morris, Senior Vice President of digital commerce, Burberry.
The product designed using the technology can be seen in Burberry’s pre-fall 2020 collection.
