Amazon India introduces the ‘Customise Your Product’ feature, an innovative self-serve product customisation option that is now available to customers across more than 10,000 products spanning 76 diverse categories, as stated by the company. It allows customers to add personalised touches to various items, including apparel, home decor and blankets.
Through this feature, Amazon India aims to offer an intuitive and seamless customisation experience, empowering customers with visual design tools to personalise their chosen products. Moreover, customers can take advantage of the product preview option, enabling them to witness the real-time representation of their final customised product.
Manish Tiwary, Vice President and Country Manager of Consumer Business at Amazon India, expressed the company’s commitment to enhancing the customer shopping experience through continuous innovation. As a customer-centric marketplace, Amazon India aims to provide a wide range of personalised products, leveraging the growing trend of customisation. Tiwary emphasised that the introduction of the ‘Customise Your Product’ feature is just the beginning, and Amazon India is dedicated to expanding its product selection further in the near future.
According to the company, this feature addresses the ever-changing demands for personalisation among customers and capitalises on India’s untapped and fragmented market for personalised gifting products.
By providing the means to innovate, the platform enhances customer engagement and transforms a previously limited product selection into an expansive and limitless one.
