by Apparel Resources News-Desk
01-August-2019 | 3 mins read
Here’s a technology to offer an enhanced product visualisation! And IKAR is initiating efforts to make this happen.
The Israel-based designer and manufacturer of seamless garment, has collaborated with CGTrader, one of the world’s largest sources of licensable stock and custom 3D models, to transform the traditional 2D visualisation of products to 3D and Augmented Reality (AR) visualisation for its intimate and activewear lines.
The solution ARsenal with the help of AR and 3D models helps the brands in providing its customers with a more interactive and immersive view of its product range on its online channel.
It allows them to showcase the complete range of its products digitally including all the designs, colours, styles and combinations. Moreover, these 3D models can be used for the depiction of its seamless apparels allowing brands to save time and cost involved in the traditional photoshoots.
The amalgamation of digital into physical world allows IKAR to create a more immersive, engaging and sales-inducing customer experiences through virtual fashion shows in any environment, such as trade shows, sales meetings, in-store and online.
“A garment will create a greater attraction when presented on a human model rather than lying flat or on a hanger. However, such presentations require a considerable amount of resources such as photoshoots, human models and more,” said Roi Ballin, Business Development Manager, IKAR.
Roi also added “For us, CGTrader ARsenal provides an immediate solution for a more elevated means to present our products, while eliminating the need to invest in expensive 3D software, internal training, project management, other internal resources or upfront investments for 3D implementation.
“Working with IKAR has given us the perfect opportunity to expand the scope of our augmented reality solutions to include omnichannel retail,” said Dalia Lasaite, CEO, CGTrader.
Dalia further stated “CGTrader is also partnering with Magic Leap, a leading spatial computing platform, to explore new interactive spatial 3D applications for consumers purchasing garments both for at-home shoppers and end-of-aisle experiences. For example, the technology will let the consumers shopping at home visualise 3D fashion models wearing the garments collection and will also be able to change the colour, shape and style of the garment. And collaborating with Magic Leap will enable us to explore interactive spatial computing experiences for fashion and other industries that eliminate the boundaries between the real and digital worlds.”
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