To fight fierce competition, middle and smaller exporters of NCR have in recent times started to set apart and develop some core strengths which became their USP for growing business. While some have already put the differentiations to test and come out victorious, others are still exploring the elusive strategy to remain an exporter by choice. Apparel Online talking to three NCR exporters shares their distinct strategies to fight competition, stay in the business and also grow for times to come. Labour unrest in Gurgaon-based export houses is on the boil, and the solution too far to prevail over. Apart from pressure of work in factories, one can understand conditions of the migrant workers who are forced by their landlords even to buy groceries of everyday use from their shops. Though collective change is the only solution, the simple satisfying fact as of now is that despite continuous incidents, there is no impact on business… Read the complete story under the ‘Sustainability’ segment. Slogan and logo enhanced T-shirts have lately emerged as the most comfortable way of making a powerful statement without uttering a word. Though popular through generations, there has been a recent influx of slogan T-shirts, making them ‘a must have’ for the upcoming season, says fashion team at AO. Besides the above, our regular columns of Mind Tree, H2F, Fashion Trends, Industry Wire, Value Addition, Resource Centre, Export Statistics, etc. make the issue worth reading.
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