July, 2014

Started as Roochi Traders in 1982, Cotton Heritage is a growing fashion brand in imprinted sportswear in the US. In a one-o-one with Apparel Online, Sanjay Taneja, Country Manager, and Masoud Rana, GM (Operations), Roochi Traders, share their experience of Bangladesh as a sourcing hub… With the fast growing Bangladesh industry, buyers are diversifying into manufacturing for faster and more reliable execution of orders;where and how much to invest to gain value for their business is their biggest concern.Team AO talks to two such exporters for their observations. Mohammed Taief Azmi Irfan, Director of Classic Group, which started as a buying office in 1991, subsequently integrated with a manufacturing facility in 1998. Supplying majorly to the US and Europe, the company with an investment of US $ 15 million, has initiated a ‘Green’ project to triple its turnover. The second company, Nassa Group, seeing good future in denim, expanded into denim manufacturing and is today producing 18 million yards per annum besides garmenting and running a mill to manufacture fleece fabric, says Ranjan Chowdhary, MD, Nassa Group. Besides the above, our other segments, including Mind Tree, Bangladesh Canvas, Resource Centre, Technology pages, make the issue interesting and worth reading.