An increased number of designers today focus on being social-media viable – in terms of their brand identity, their visual impact (be it the décor/theme setting at runway presentations or catalogue photoshoots). Why do you think this is important in today’s age and what do you think is the future in this regard?

Since years, PETA and other not-for-profit organizations have been furthering the cause of fashion adopting the anti-fur approach. Many big players including Gucci and Michael Kors have implemented the same into their collections replacing actually fur with faux fur. Recently though. In a study (carried out by BoF), it has been reported that cheaply available animal fur and opaque supply chains have contributed to the rise of real fur being advertised and sold as faux fur. Why do you think this is happening?