Brands are approaching discounts differently. Some are building their businesses around full-price sales, while others rely more on promotions on marketplaces or during specific shopping periods. Their strategies depend on the customer they target, the products they sell and the channels through which they reach shoppers.
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The commercial contribution of loyal customers can be substantial. At V-Bazaar, roughly 20–25% of customers generate more than 50% of revenue. They visit around two to three times as often as occasional buyers, spend approximately 20–30% more per basket and have a lifetime value around three to four times higher.
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Pastel knitwear softens the A/W 2026 winter palette, with lilac, butter yellow and pale pink turning colour into the new lever for sweaters across price points.
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Caped coats take centre stage for A/W 2026, with capes moving from Paris runways into Indian occasion wear, winterwear and craft-led outerwear.
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Vibrant red is A/W 2026’s statement colour, from WGSN’s Statement Red and Paris runways to Indian bridal, festive and everyday labels that have long owned the shade.
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Cobalt blue is A/W 2026’s boldest cold-weather colour, from runways and red carpets to Indian labels and couture already fluent in saturated blue.
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In a candid discussion with Apparel Resources, Rimjim Deka, Founder and CEO, Littlebox, talks about her entrepreneurial journey, approach to success, daily routine, views on work-life balance, advice for young professionals and the books and movies that inspire her.
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Red, yellow and cobalt blue break winter’s neutral rule in A/W 2026, with Indian labels already fluent in saturated colour across casual, occasion and outerwear.
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Sculptural silhouettes take over A/W 2026, with funnel necks, peplums and cocoon shapes on global runways and Indian labels already working the volume.
