TECNO Mobile, the global premium smartphone brand,has announced the launch of ‘The Ultimate Style Hunt’ contest – a month-long activity.
With this nationwide contest, the brand embarks on the third phase of its three-month-long campaign #AStylishAffair.
In a statement, the company informed that the contest is a platform for young fashion enthusiasts –above 18 years – to showcase their sartorial prowess to the esteemed jury members and the online audiences of both TECNO and Cosmopolitan India, fashion and lifestyle magazine.
This style hunt is a two-pronged contest that will be activated both online and offline. With this announcement, TECNO and Cosmo will be calling for entries through Instagram, where participants are required to create a stylish, colour-blocked look–which is the theme of the contest–and post it on their handle, tagging both Cosmo and TECNO.
Three winners stand a chance to win a cash prize worth more than Rs. 10 lakh, and the remaining participants would win CAMON 19 handsets.
Arijeet Talapatra, TECNO India CEO, said “The mid-to-high segment in the smartphone market is the fastest growing segment, with young lifestyle and fashion enthusiasts creating maximum demand. Through the first two phases of our campaign, we launched and familiarised our audiences with TECNO’s latest CAMON 19 series. And with this last phase, the intent is to get our real audiences to interact with the brand and experience a futuristic event that strikes a fine balance between technology, fashion and lifestyle.”
