Rihanna joins hands with Louis Vuitton to launch new fashion brand Fenty

by Apparel Resources News-Desk

24-May-2019  |  1 min read

Image Courtesy: vibe.com

Iconic Barbadian pop artiste Robyn Rihanna Fenty (Rihanna) in association with LVMH owner Louis Vuitton launched her new fashion brand Fenty recently.

“My fashion will be different and non-traditional, because I do not come from this industry,” underlined the singer addressing a press meet expressing hope to bring a “new vision of fashion.”

Presented in a store in Paris’ trendy Marais district, the clothes offer structured lines, white or beige jackets with wide shoulders or blazer dresses wrapping the body while the collection for men has large denim jackets and parka coats, as per media report.

Fenty products that will be sold at significantly lower prices compared to LVMH brands (prices range from 600 euros to 800 euros for a dress, 500 euros for sandals and 300 euros for costume jewellery), will be essentially an e-commerce-only venture, supported with temporary “pop-up” events rather than a store network.

As per reports, the first “pop-up” store, Paris, will open today for two weeks and the website will be launched on May 29.

The brand will first be available in 14 countries, in Europe and the United States, and will open in Asia by the year end.

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