Bold, enigmatic and emotionally charged, Luminous Blue is being advocated as the Colour of the Year for 2027 by WGSN and Coloro, ushering in a vibrant new era of visual storytelling across the fashion domain. Described as both ‘mysterious and eccentric’, this electric yet grounded hue embraces the dualities shaping the global mood: innovation versus nostalgia, pragmatism versus emotion and structure versus fluidity.
Selected in response to what WGSN calls a ‘polycrisis’ forecast for 2027, Luminous Blue serves as a chromatic antidote to cultural fatigue while offering a sensory connection to wisdom, heritage and community. The electric shade reflects a growing industry-wide fascination for colour as a conduit for emotional resonance and spiritual grounding, making it especially relevant at a time where consumers seek both escapism and meaning at the same time. The shade embodies the key theme of 2027: interconnectedness between polarities. Luminous Blue is already making its presence felt as a power player across runways, with its adaptability allowing it to translate effortlessly across categories, be it elevating occasionwear with its arresting presence or energising activewear with a futuristic appeal.
Designers are using this saturated tone to balance fantasy with function, injecting depth into silhouettes through shimmer, layering and technical finishes.
