Mustard is emerging as the new kid on the block when it comes to Fall/Winter 2025’s most flavourful colour choices. The hue is undoubtedly rich, warm and just offbeat enough to feel fresh in a season otherwise known to be dominated by darker neutrals. Less acidic than lemon and more grounded than gold, this earthy tone lends a kind of depth to garments that can seamlessly transition across daywear, occasion dressing and transitional pieces.
The Fall/Winter 2025 runways lent plenty of inspirations drenched in mustard hue with designers showcasing its versatility via texture as well as tone. Prada offered a heritage infused palette with a Colman’s-inspired capped sleeve sweater that was accentuated by chain pendants on the neckline and anchored with grey tailored trousers and loafers, while Valentino took the hue into a more fluid, romantic space with an asymmetric draped skirt that was layered in the house’s signature eclectic style.
For the market, mustard’s appeal lies in its adaptability – it positions itself as a seasonless accent tone that works well on outerwear, knitwear, dresses as well as accessories and presents brands and designers with an opportunity to easily inject colour within their collections without straying too far away from commercially viable colour palettes. With this colour, retailers and brands can expect to see a strong uptake across both fashion-forward and classic customer segments.
