H&M has recently collaborated with Paris-based artist Nathalie Lété, who is famed for her illustrations, textiles, ceramics and paintings, for a kidswear print collection.
The line was recently unveiled by the Swedish multinational fast fashion brand.
The capsule comprises an assortment of “colourful and poetic” artworks by Lété, juxtaposed as prints over children’s clothing and accessories, and is set to be launched later this month on their online portal as well as a few selected stores.
H&M has been involved in such print-based collaborations in recent seasons, as they also collaborated with British heritage interiors brand GP & J Baker for a women’s line last summer, endorsing archive prints.
The pieces in the recent collection include “vibrant” T-shirts, jackets, jeans, dresses, jumpsuits, shorts and swimsuits for toddler and children.
The motifs comprise animals and floral patterns starting from Lété’s acrylic paintings, where the designs are “artfully arranged together to create an imaginative and fun story.” This enfolds to a tropical jungle with chameleons and tigers, along with the artist’s signature depiction of flowers with cats, birds and rabbits.
“In my work, I create a fantasy land for myself,” she said. “A land that I want to share with other people to make them dream. It’s all about flowers, animals, birds, naivety and colours. I want to create a cocoon that brings happiness and harmony all around. The relationships between the different elements tell stories, stories that create a beautiful atmosphere.”
